Know which accounts deserve your attention — and why now.
RTI helps B2B companies make better sales decisions by bringing together company information, market developments and commercial signals. Instead of another target list, you get a clearer view of which accounts are worth prioritising, what may be happening around them, and what your sales team should do next.
One account. Clearer evidence. Better commercial decisions.
The Problem
Most sales teams have enough target accounts. The harder question is where to focus.
A company can be a strong ICP fit and still be a poor priority today. At the same time, another account may be entering a period of expansion, investment, organisational change, regulatory pressure or another situation that makes a commercial conversation much more relevant. RTI helps separate these situations.
It looks beyond basic account fit and asks:
What is happening?
Why could it matter?
How strong is the evidence?
Is the timing relevant?
What should sales do next?
What RTI Gives You
A clearer basis for deciding where sales should spend its time.
Account Priority
See which companies deserve deeper attention instead of treating every ICP-fit account equally.
Timing
Understand whether current developments strengthen the case for engaging now.
Commercial Reasoning
See the evidence behind the recommendation and how it connects to a potential business need.
Next Action
Understand who may be relevant, what should be validated and how the account could be approached.
How RTI Works
From information to a commercial decision.
Define the Market
We start with the companies, markets and customer profiles that matter to your business.
Understand What Is Happening
RTI brings together relevant company, organisational, market, economic, regulatory and technology information.
Assess the Opportunity
The evidence is interpreted in commercial context and used to assess relevance, timing, confidence and potential value.
Prioritise the Account
The strongest opportunities receive a Target Opportunity Score and a clear explanation of why they deserve attention.
Decide What Happens Next
The analysis identifies the questions to validate, the relevant people and the recommended commercial next step.
See How RTI Works in Practice
Sales teams usually know which companies could become customers. The harder part is knowing where to focus today.
Revenue Timing Intelligence helps answer that question. We look at the business around each target account — its development, organisation, market, investment activity, technology, economic environment and other information that may influence a commercial decision. We then bring those pieces together and ask: what does this mean for the account, how relevant is it, and does it create a reason to act now? The result is a structured account assessment with a clear opportunity thesis, supporting evidence, timing, priority and recommended next step. In practical terms, RTI helps your sales team decide where its attention is most likely to be well spent.
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Length: 50–60 seconds
Example Analysis
A good account analysis should make a complicated company easier to understand — not create another pile of information. Our RTI reports bring the most important findings together into a format that sales and management can use when deciding whether and how to pursue an account.
Executive Summary
The account, the commercial thesis and the main reason it deserves attention.
Target Opportunity Score
A structured view of the strength and priority of the opportunity.
Signal Register
The company, market, organisational and external developments supporting the assessment.
Signal Deep Dive
A closer look at the evidence, what it may mean commercially and what still needs to be validated.
Recommended Action
The people, questions and next steps that should shape the sales approach.
Example Report Walkthrough
This is the strongest demonstration of RTI in action — an anonymised B2B SaaS example walked through section by section.
Executive Summary
Target Opportunity Score
Signal Register
Signal Deep Dive
Recommended Action
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Length: 75–90 seconds
Why the Timing Matters
A good target is not automatically a good opportunity today.
Traditional account selection is largely based on fit: industry, size, geography, technology, revenue or other ICP characteristics. Those factors matter, but they change slowly.
This can include developments inside the company, changes in its market, new investment, organisational moves, regulation, economic conditions or other events that affect the commercial situation.
The aim is not to manufacture urgency. It is to make timing part of the sales decision.
Evidence and Human Judgment
You should be able to see why an account is being recommended.
RTI separates three things clearly:
What We Know
Verified information and its source.
What It May Mean
The commercial interpretation of that information.
What We Recommend
The next question, decision or sales action that follows from the analysis.
Important conclusions can be reviewed by a person before they are used commercially.
Who Is RTI For?
RTI creates the most value where every new account matters.
B2B Technology & Services
For companies selling higher-value solutions across several markets, industries or customer segments.
Typical question: Which accounts should the sales team prioritise first?
Industrial & Manufacturing
For international businesses selling across multiple countries and customer groups.
Typical question: Where is commercial demand or change appearing first?
Investors & Portfolio Companies
For investors who want a clearer view of commercial opportunities across several portfolio businesses.
Typical question: Where could focused commercial action create additional portfolio value?
Two Ways to Work With RTI
RTI Intelligence
Use the intelligence in your own commercial system
RTI can provide the account priorities, signals, timing assessments and recommended actions that your team uses in its existing CRM or GTM process.
RTI + Managed GTM
Let us turn the intelligence into execution
If required, we can also use the RTI findings to support the full commercial process — from account selection and research through messaging, outreach, meetings and continuous optimisation.
The same intelligence can support your team or become the basis of a GTM process we manage with you.
What Changes When We Work With Your Data?
Public information gives us a starting point. Your commercial history makes the picture stronger.
RTI can begin with external information. When appropriate, it can later be combined with your own:
- CRM history
- Won and lost opportunities
- Pipeline
- Sales conversations
- Engagement information
- Customer data
This allows the analysis to become increasingly specific to the way your company actually wins business.
Start With One Account That Actually Matters to You
Choose a real prospect or strategic target and tell us what you would potentially like to sell to them. We will use the available information to prepare a focused first RTI analysis and show you how we would assess the account.
One target account. A clearer view of the opportunity, timing and next step.
A Note on Why We Built RTI
We developed RTI around a fairly simple commercial problem. Sales teams can build very good target lists today. What remains difficult is deciding which of those companies really deserves attention at a particular moment. RTI gives that analysis a repeatable structure — helping a commercial team enter an important account with a better understanding of the situation and a clearer reason for the conversation.
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Length: 40–50 seconds
Revenue Timing Intelligence